The precision of online. At the point of purchase.
84% of retail sales happen in a store. 0.8% of retail media spend goes there.
Source: EMARKETER, March 2024 forecast.
Digital media networks with a brain.
Each network is built for one kind of place and one kind of shopper. Every screen on every network is an AI edge device.
The money is being spent in one place. The shopping is happening in another.
Source: EMARKETER, in-store retail media spend forecast, March 2024. These are third party figures and a forecast. They are not Skillz Media results.
Every screen is an AI edge device.
At the register, on the counter, in the aisle, on the shelf, at the pump. Seconds before the decision is made, not hours before on a phone.
15″ counter
15.6 in, 1920 × 1080 landscape. At the register, above the card terminal.
Gas pump
22 in landscape. Rugged and weather resistant, built for the forecourt.
Shelf screen
3:8 and dual sided. Two faces, each with its own creative.
64″ floor standing
1448 × 3840 portrait. The tall one, in the aisle.
Display areas drawn to scale against each other.
Put the message where the decision is made.
Three networks. One platform.
Each network lives in one kind of place, so an advertiser can buy the shopper they want by the setting they are in.
On The Wave TV
Water lifestyle retail, along the coast. Screens at the counter and in the aisle, where shoppers are choosing gear for the water.
Built for the saltwater and coastal shopper.
The High Octane Network
Convenience stores and fuel. The counter, the aisle and the pump, in the minute a customer is already standing there.
Source: NACS Convenience Store Fast Facts and Stats; NACS, June 2026 and 2025 data. Industry figures, not Skillz Media results.
NCart TV
Grocery. Our third network brings the same screens to the grocery store, along the path to the cart.
One platform under every network.
The screens are AI edge devices. They run the same way in a water lifestyle store, at a fuel pump or in a grocery aisle, and every network is managed from one place.
Every screen is an AI edge device.
At the register, on the counter, in the aisle, on the shelf, at the pump. Five formats and a player that turns any screen you already own into a Skillz screen.
Display areas drawn to scale against each other, not mounting heights. Diagonals and aspect ratios from the verified display specifications.
15″ Counter Display
Compact. At the register, above the card terminal.
- 15.6 in display1920 × 1080, landscape 16:9
- Two integrated camerasTop bezel, same direction as the screen
- Edge AI on boardLocal to the device
- Easy mountingVESA compatible: pole, arm or wall
Gas Pump Display
Engage drivers on the forecourt.
- 22 in landscape displayOptimized viewing angle
- Two integrated camerasBottom bezel, same direction as the screen
- Rugged and weather resistantBuilt for the forecourt
- Fits major pump OEMsGilbarco, Wayne and others. The screen can face the customer or the opposite direction.
Shelf Screen, 3:8 Dual Sided
Forward facing and rear facing, back to back.
- 20.8 in, two facesEach face runs its own creative
- Two discreet cameras per sideRight side bezel, flush, no bulge
- About 2 inches deepSide, shelf or landscape shelf mount
- Edge AI on boardLocal to the device
6 Ft. Floor Standing
Sleek and low profile, single sided.
- 55 in portrait display1080 × 1920, 9:16
- Integrated camerasTop bezel, same direction as the screen
- Indoor useRetail, grocery, convenience, transit
- Edge AI on boardLocal to the device. Stable floor base.
64″ Floor Standing
The tall one. In the aisle.
- 64 in portrait display1448 × 3840, 3:8. Display area 569 × 1509 mm
- 400 cd/m² brightness1300:1 contrast, 89 degree viewing angle
- 4 mm tempered glassAnti-glare and explosion resistant
- 50,000 hour rated lifeIndoor, aluminium frame, black as standard
Skillz Media Player
Turn any screen into a Skillz screen.
- Retrofits what you ownDrives screens and audio already on site. No new display hardware.
- Dual HDMI outHDMI 1 and HDMI 2
- Gigabit ethernet, two USB 3.0Wired network and USB
- Compact, fanlessDC 12V. Mounts out of sight behind the screen.
Reach shoppers where the decision gets made.
84% of retail sales happen in a store. Almost all retail media spend goes online. Skillz screens sit at the register, on the counter, in the aisle, on the shelf and at the pump.
What the research says about a screen at the point of decision.
Read this carefully. The signage in the study included audio. Skillz screens are silent. Treat it as evidence that a screen at the point of decision can move purchase behavior, not as a result Skillz Media delivers. We have no campaign results of our own to quote yet.
Source: Herhausen, de Jong and Grewal, Journal of Marketing 90(3), 2026.
Four things that move the number.
Proximity
The effect grew as the screen moved nearer the advertised product. Distance from the decision costs impact.
Price and newness
Strongest on lower priced products and on products the shopper had not seen on the shelf before.
Emotional creative
Emotional creative outperformed rational, feature led creative on the same screens.
Incremental
The extra purchases were additional, not pulled forward from a later trip.
Source: Herhausen, de Jong and Grewal, Journal of Marketing 90(3), 2026. Companion meta-analysis of in-store impulse purchasing: Iyer, Blut, Xiao and Grewal, Journal of the Academy of Marketing Science 48, 2020 (75,434 consumers). Third party research.
On the screens.
Landscape creative for the 15″ counter and the pump, 1920 × 1080.
Motion first. Skillz screens run without sound.
Portrait creative for the 64″, 1448 × 3840.
What to send us.
Design for sound off, for a shopper who is already standing there, and for a screen that is close to the product.
| Format | Creative canvas |
|---|---|
| 15″ counter | 1920 × 1080, landscape |
| 6 ft floor standing | 1080 × 1920, portrait |
| 64″ floor standing | 1448 × 3840, portrait |
| Gas pump and shelf screen | Ask us for the current spec |
One buy, two budgets.
The same impression can be justified as performance or as brand. A phone ad can buy attention. In the aisle, the product is in reach and the register is four feet away.
The shopper notices the message at the shelf.
The brand is easier to recall later.
It enters the set of options on the next trip.
It wins when the decision is made.
Framework drawn from the mere exposure and retrieval cue literature. Research, not Skillz Media results.
A new revenue line at your counter.
We pay for the hardware, install it and run it. You share in the advertising revenue, and the share costs you nothing to produce.
Lead with the margin.
Grocers earn low single digit operating margins. Tesco reports 4.5% and Sainsbury’s 3.2%. Advertising is one of the few lines in the store where the extra dollar is mostly profit.
Retailers that run their own retail media network report margins of 70 to 90% on onsite advertising (Forrester). That is not what we offer. Skillz Media owns the hardware and sells the inventory, and you receive a revenue share. Your share is real money that costs you nothing to produce.
Sources: Forrester; Tesco and Sainsbury’s company filings, via KamCity.
The counter is where the margin is.
Foodservice is the category a convenience operator most wants to move. It is made on site, it is bought on impulse, and it is bought in the minute a customer stands at the counter looking at our screen.
Source: NACS, 2025 data. Industry figures, not Skillz Media results.
It does not take from your own basket.
The first question a category manager asks is whether advertising cannibalises the store’s own sales. In a field study of 237 digital signage campaigns, the extra purchases were incremental, not pulled forward from a later trip.
Source: Herhausen, de Jong and Grewal, Journal of Marketing 90(3), 2026. Third party research.
What we need from the store.
Power
An outlet where the screen goes. Our displays need only a power source to operate.
A spot
The counter, the aisle, the shelf or the pump. We help choose where it will be seen.
A yes
We handle installation. Nothing touches your network or your point of sale, so there is no IT work for you.
Protective intelligence.
The advertising pays for the mission.
Skillz Media is committed to using AI and technology for the greater good, particularly through partnerships with organizations focused on finding and recovering missing children and fighting human trafficking. Our technology plays a part in making communities safer and protecting the vulnerable.
We work with the National Center for Missing & Exploited Children, and we are a member of the NVIDIA Inception Program.
Together, we bring them home.
Contact.
Two ways in, depending on what you need. Or leave your details and we will come to you.
Advertise with us
Buy the network by market, by chain or nationally. Full motion creative at the point of purchase, in the seconds before the decision is made.
I want to be a venue partner
We install, connect and operate the hardware. You get a new revenue line, a promotion channel for your own products, and no IT burden.
Have us reach out.
Leave your details and someone from Skillz Media will be in touch.